5 Expert Predictions Social Media Marketing Trends in 2022

 Expert Predictions  Social Media Marketing Trends 

The pressure and anxiety of keeping up with social media marketing trends changes can become overwhelming as we approach the following year. We have made it easier by identifying the trends you should be following in the coming year.

  1. In 2022, authenticity is going to win
  2. New Features Allow Online Events
  3. More Business Influences
  4. Social media-based E-commerce will grow in popularity
  5. Communities will lead


Brands are concerned about the direction of social commerce sailboat. Marketing teams have difficulty strapping the bowline quickly, while regular social media users expect brands will row the boat in a safe area, where customers' experience is at the center.

It's easy to get lost in the swirl of  marketing techniques and ephemeral content.

Although we don't know if 11 is a lucky number, our experts understand the top social media trends.

1. In 2022, authenticity is going to win

There are no more curated feeds or trying to maintain an aesthetic color palette. You can show what makes your brand special, why you started it, the behind-the-scenes, and the mistakes you made.

They don't want to see you as a clone.

This is what the crowd will move towards. It seems that the "for show" act is becoming boring and repetitive.

Allure Social, a boutique agency for social media marketing, is dedicated to making businesses look as attractive as possible online.

2. Online Events Now Available with New Features

Many events have been moved online in recent years. Several social media features were created or relaunched to allow brands to connect with their customers. Instagram Live Rooms enable creators to live stream with up to three others, creating an intimate online experience.

Live Rooms can be used for tutorials, Q&As, and musical performances that can be shared with your followers.

Instagram is not the only platform that offers live streaming. LinkedIn Live allows brands to live stream professional events or webinars to their audiences, while Twitter Spaces (inspired by Clubhouse) allows for audio conversations between participants. Pinterest TV, a new offering, lets you shop original and live episodes featuring creators directly on Pinterest.

If you are a brand looking to go live, consider which platform is best for your audience, the type of content you want to share, and whether it needs to be.

It could be that you are hosting a panel interview, launching a new product, collab, or streaming a fashion show live. But remember, live events work best with audience participation and excitement.

Julia is the Senior Content Marketing Manager at Envato. Although she is not a professional designer, she is heavily involved in the design trends and the impact of fashion, film, and popular culture on our visual landscape. Julia is responsible for creating videos, social media content, and landing pages within her Envato team.

3. More Business Influences

Gartner's 2018 study of 1886 businesses found that 49% of new clients came from referrals. This is the average. It's safe to assume some companies are getting more customers from referrals.

These firms received 100% referrals from their customers.

Social media is great for business owners to promote their brand, grow their network, and highlight their products. This will increase followership, loyalty, and referrals.



Influencing business can be done with a limited budget if you have the right content, charisma, and technical setup. Asking for testimonials and networking are both free.

This is why I love LinkedIn's creator mode. 

Joseph O'Brien, a strategic brand marketing consultant, specializes in company culture, brand identity, growth, and brand identity. Acatechnic is a company that specializes in branding and content and webinar services for large corporations and educational institutions.

4. The use of social media-based ecommerce will increase.

Although we have seen the beginnings of this new shopping method for some time, it is only now that the peak is visible. This format will be more popular next year as people are keen to buy what they want and see.

It's excellent on Instagram. I click on it, and I purchase it.

This is why social media-based eCommerce will continue to grow in popularity.

Claudia brings over five years of experience to the agency and the client side. She specializes in online communication, influencer marketing, and social media for brands within the Horeca (Hospitality).

5. Communities will lead

How do you gain honest feedback on your products and offer improvement suggestions at scale? How can you keep up with the sentiment of your customers and users about your products?

Unfortunately, there is no way to do it, but communities are close.

A community can provide invaluable insights and referrals, whether in a Facebook group, on your page, or hosted on your platform (the more difficult but better option).

Wyze, a company that understands this, facilitates customer conversations. They receive valuable feedback about their products. This is fast, detailed, and critical feedback.

People will come together around their interests, regardless of whether they like it.

I think many of us are moving away from the general newsfeeds and into more specific communities with like-minded people.

These communities should be nurtured and listened to by brands and creators.

Romania's first growth hacking agency. He assists companies in growing their businesses using the same marketing strategies as Uber, LinkedIn, and Facebook. He has over five years of experience in digital marketing and has worked on projects at the national and international levels.

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